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So here I am, reading the book for my marketing class, when I run across a section that mentions acronyms used to describe segments of consumers.
yuppies = young urban professionals
bumpies = black upwardly mobile professionals
yumies = young upwardly mobile mommies
DINKs = dual-income, no-kids couples
In the 90s, these terms were less widely used. Instead, terms were used such as:
DEWKs = dual-eraners with kids
MOBYs = mother older, baby younger (really, is there any other way?)
GRUMPIES = exactly what you think.
What lead to this post was this title and description:
WOOFs: well-off older folks.
The chapter is starting off well already.
July 18 2005, 01:05:24 UTC 6 years ago
Gay Urban Professionals...
July 18 2005, 01:06:45 UTC 6 years ago
Sadly, they did not mention guppies.